Public cloud is an important part of enterprise IT. Why? Self-service. APIs. Automation. Access to new features regularly. Global reach. Outsourcing of infrastructure management. OpEx consumption.
But it’s not the be-all, end-all.
Enterprise apps will always require a range of infrastructure options – Hybrid IT – including bare metal, traditional hosting…and private cloud.
The private cloud market is relatively immature (more on this in a forthcoming blog post next week). The more we looked at this segment, the more we saw an opportunity to offer customers a unique value proposition.
“You got chocolate in my peanut butter…”
With CenturyLink Private Cloud, we’ve combined our approach to public cloud with the most important elements of a private cloud.
Public cloud-style agility, scale, and automation – running on dedicated hardware with physical isolation. Available in over 55 data centers worldwide. That’s CenturyLink Private Cloud.
We spare customers from the drudgery of infrastructure management, while offering more control over what truly matters: everything that happens from the platform up.
For example, administrators dictate who has access to the pod and what they can do on it – while wielding complete authority to govern how the node is used day-to-day. If an instance in the public cloud is an apartment in a large building, CenturyLink Private Cloud makes you the landlord, where you handpick the tenants as you see fit.
Most importantly, the product offers this enhanced control without compromising self-service, scale, and automation.
Ten Ways CenturyLink Simplifies Private Cloud
Let’s step through ten important CenturyLink Private Cloud product attributes, and how they make life easier:
- Dedicated hardware & physical isolation. Compute, storage, and network are all dedicated to you, physically isolated from other deployments. Table stakes for a private cloud.
- We’ll Deploy Where You Want. Place your node close to employees, users, or partners, in over 55 of our state-of-the-art data centers. You get unparalleled geographic flexibility and support for advanced networking and geographic flexibility. Plus, this helps us offer the best SLAs possible, compared to customer premises models.
- Administrative control of your users and their deployments, with an enterprise permissions model. IT already has a way they want segment access across a global employee base. We help you do that with point-and-click ease at a granular level.
- Easy oversight and day-to-day management of deployed apps. Our management interface – the Control Portal – is a breakthrough experience for managing cloud environments at scale. In way less time that you thought possible.
- Self-service access. This is why employees turned to public cloud in the first place – servers in minutes, so they can get on with their jobs. CenturyLink Private Cloud offers self-service to users via our Control Portal and with an API.
- Chargebacks, governance & detailed internal usage tracking. As IT aligns closer with the business, chargebacks and showbacks become crucial to embracing cloud. Our built-in account hierarchies and granular invoices combine to offer you unprecedented detail to your employees about their usage.
- 99.99% SLAs & CenturyLink Cloud management of infrastructure. The point of cloud is to get out of the infrastructure management, remember? Private cloud doesn’t change that. We have deep expertise in running cloud at scale, and that expertise goes to work for you here.
- Elastic compute, storage, and network. Sure, capacity is fixed within the physical environment. But you can ratchet resources up and down for each app that’s hosted there. And our Service Engineering team will help you capacity plan as you go.
- Regular access to new features and innovation. Our private cloud is updated with new features every 21 business days, just like our public cloud. And because of our DevOps expertise, the downtime for your apps is negligible. So when we add new features (like Group-based autoscaling), private cloud customers have them at the same time. The update schedule for most other public clouds – let alone the other private cloud vendors – is not nearly as aggressive as what CenturyLink offers.
- OpEx model consumption. CenturyLink Private Cloud is a pure operational expense, offering flexibility and freedom when compared to capital-intensive alternatives.
One other element of why we think this approach works so well – CenturyLink Private Cloud is federated into our public cloud network. That means that hybrid configurations become dramatically simpler. Deploy apps across our public nodes and your private nodes, just like you would any other multi-data center configuration (even using Blueprints if you want!). Create firewall rules to govern access between public and private.
Hybrid IT has been a big focus for CenturyLink in the recent past, and it’s intensifying.
CenturyLink Private Cloud is a product will appeal to those enterprises that want a “transformational private cloud” (using Forrester’s excellent private cloud framework), where the goal is control and agility.
Want to know more? Check out the product page, or reach out to our private cloud sales team. We are looking forward to helping you advance your cloud strategy!
Last year, we made 12 predictions about what would happen in the cloud space in 2013. As the year comes to a close, it’s only fair for us to assess our hits and misses to see how well we did.
Recap and Scorecard
PREDICTION #1: 2013 will be the year of cloud management software.
REALITY: Hit. We saw this come true on multiple fronts. First, cloud management providers Enstratius and ServiceMesh were acquired by Dell and CSC, respectively. Tier 3 – known for the sophisticated management software that runs our IaaS – was acquired by CenturyLink. On top of this, Gartner estimates that a new vendor enters the cloud management space every month, and nearly every cloud provider is constantly beefing up their own management offerings. This shows the strategic value of comprehensive management capabilities in a cloud portfolio. Customer adoption of these platforms is also on the rise and Gartner sees 60% of Global 2000 enterprises using cloud management technology (up from 30% in 2013).
PREDICTION #2: While the largest cloud providers duke it out on price and scale, smaller cloud providers see that enterprise adoption really depends on tight integration with existing tools and processes.
REALITY: Mixed. Of course, cloud prices definitely declined in 2013 and massive scale continued to be a key selling point. Hybrid cloud picked up momentum this year as more companies looked to establish an IT landscape that leveraged on-premises assets while taking advantage of cloud scale. In order to maximize the efficiency of hybrid scenarios, companies need consistency in processes and tools. While cloud management platforms have helped with this a bit, there wasn’t a wholesale move by cloud providers to seamlessly integrate their core offerings with established products.
PREDICTION #3: Enterprises move from pilots to projects, and architecture takes a front seat.
REALITY: Hit. There’s been much less gnashing of teeth on “should I use the cloud” this year, and much more discussion about how to capitalize on the cloud. We’ve seen our customers move to more substantial solutions and ask for more sophisticated capabilities, such as self-service networking. Throughout the industry, we’re seeing more enterprise-class case studies where customers are putting mission critical workloads in the cloud. However, outages still occur on any cloud, and providers are publishing guidelines on how to properly architect for high availability. The recent AWS conference was full of sessions on architecture best practices, and developers are hungry for information about how those best practices are applied.
PREDICTION #5: Standalone, public PaaS offerings will be slow to gain enterprise adoption.
REALITY: Hit. In 2013 we saw renewed discussion on what PaaS actually is and what it SHOULD be. Longtime PaaS providers Microsoft and Google added IaaS products to their portfolio, while smaller firms like Apprenda saw success in private PaaS. Our sister company, AppFog, has launched over 100,000 apps, including some impressive enterprise deployments. Former Tier 3 colleague Adron Hall asked whether PaaS was still “a thing” or whether new container technologies like Docker were going to replace it. However, as some like our own Jared Wray and Red Hat’s Krish Subramanian have said, PaaS is about more than JUST application containers. A rich PaaS also includes the orchestration, management, and services that make it a valuable platform for web applications of any type. Either way, PaaS is still in its infancy and will continue to morph as customer scenarios take shape.
PREDICTION #6: Public goes private.
REALITY: Mixed. There were hints of this in 2013 as Amazon won a bid to win a private cloud for the CIA (and for you too if you have half a billion sitting around!), Microsoft offered a “pack” for making on-premises environments resemble their public cloud, and platforms like OpenStack gained traction as a private cloud alternative. We continued to make advances in supporting private scenarios by adding self-service site-to-site VPN capabilities to an already-robust set of connectivity options. I gave this a “mixed” score because as a whole, public cloud providers don’t yet (and may never) make it simple to run their stack in a private data center for mainstream enterprises.
PREDICTION #7: Cloud providers embrace alternate costing models.
REALITY: Hit. 2013 saw some changes to how cloud customers paid for resources. We modified our pricing to decouple some components while still making it easy to provision exactly the amount of CPU, memory and storage that you need for a given server. Google and Microsoft both launched their IaaS clouds with “per minute” pricing for compute resources. Cloud providers have yet to move to a “pay for consumption instead of allocation” model for things like storage, but overall we’ve seen a maturation of pricing considerations in 2013.
PREDICTION #8: While portability will increase at the application and hypervisor layer, middleware and environment metadata will remain more proprietary.
REALITY: Mixed. We might have been too pessimistic last year! DevOps tools have flourished in 2013 and platform adapters have made it possible to move workloads between clouds without a massive re-architecture effort. To be sure, code portability is still MUCH simpler than environment portability. Each cloud provider has their own value-added services that rarely transfer easily to other locations, and no clear IaaS standard has emerged. However, platforms like OpenStack are attempting to make cloud portability a reality, and the increasing prevalence of public APIs makes it possible for tools like Pivotal’s BOSH or Chef to orchestrate deployments in diverse provider environments.
PREDICTION #9: Global expansion takes center stage.
REALITY: Hit. One of the first questions we hear from prospective customers is “where are your data centers?” This year, almost all of the leading cloud providers expanded their footprint around the globe. For our part, we added data centers in Canada, the UK, and Germany. Now, as part of CenturyLink, we have major expansion plans in 2014.
PREDICTION #10: IaaS providers who don’t court developers get left behind.
REALITY: Hit. In 2013, Stephen O’Grady wrote that developers are the “new kingmakers” and this was reinforced by Gartner analyst Lydia Leong who wrote that IT operations no longer has a monopoly on cloud procurement. Developers are now running the show – bringing in vendors that meet their unique criteria. Consequently, a new crop of developer-centric cloud providers has popped up. While they don’t offer managed services or sophisticated resource management, they DO help developers get going quickly in the cloud. We wooed developers with new self-service capabilities, API improvements, and with new features like Autoscale and webhooks. Developers will continue to be a focus for us at CenturyLink and we plan on continuing our regular Open Source contributions!
PREDICTION #11: Clouds that cannot be remotely managed through an API will fall behind.
REALITY: Hit. APIs are the gateway to modern services and allow ecosystems to flourish. Consider the vibrant crop of cloud management platforms discussed in prediction #1. And that is just one small example. The vast majority of clouds listed in Gartner’s 2013 Magic Quadrant for Cloud Infrastructure have public, comprehensive APIs that developers can use to consume the cloud in whatever way they want. In 2013, we started an effort to replace our existing API with an even more expansive offering that offers complete parity with our industry leading Control Portal user interface. That effort will continue into the next year. When complete, a new host of capabilities will be accessible for CenturyLink, our partners, and mostly important, our customers.
PREDICTION #12: Usability and self-service become table stakes for cloud providers.
REALITY: Mixed. In 2013, we seemed to hit the point where “clouds that aren’t really clouds” struggled as the market began to demand more. Customers expected more and more self-service capabilities, and Tier 3 – along with most every other major provider – focused heavily on that in 2013. Platform usability was a lesser focus this year. While new clouds from Microsoft and Google included relatively straightforward user experiences, few providers made any massive visual improvements. While the CenturyLink Cloud continues to be lauded for an easy to use, powerful interface, we haven’t stood still. A major redesign is underway that will surface more data, simplify activities, and improve performance.
2013 was an important year in the maturation of the cloud industry. New vendors were introduced, popular platforms were acquired, and consumption of cloud services skyrocketed. What will happen in 2014? Stay tuned for our predictions!
For the 3rd straight year, CenturyLink Cloud was recognized by Gartner in its influential Magic Quadrant (MQ) for Cloud Infrastructure-as-as-Service. Readers of the MQ don’t just like it because it summarizes an entire industry with a single visual representation. Rather, its real value is derived from the deep analysis of vendors and market dynamics. Each year, the criteria for inclusion gets tougher as the demands of enterprise customers mature. In 2013, vendors can’t simply offer a warmed-over virtualization environment and brand it a cloud.
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Gartner went hands-on with our platform and came away impressed.
CenturyLink Cloud combines an excellent, highly differentiated set of features on a well-engineered platform with an easy-to-use self-service portal. It is one of the few services with both cloud-native capabilities that are attractive to developers and the governance and management features needed by large enterprises.
In fact, one of their “cautions” about our company included an important compliment. Gartner says that we “will be challenged to match the engineering resources available to the market leaders, and therefore challenged to maintain its platform lead.” We aren’t a big company, but our engineering team has accepted that challenge head on. We look forward to building on this lead in the months and years ahead.
How does Gartner see the market evolving, and what does that mean for CenturyLink Cloud and our customers?
The MQ flags important trends enterprise customers to consider. Many of them map closely to our product strategy.
- Gartner Take: Cloud IaaS is not a commodity. . All clouds are not created equal, and each cloud has their own set of value-added features. While this can limit portability between providers, this issue isn’t a unique to the cloud and is an accepted aspect of most IT vendor relationships. We’re obsessed with automation and user experience, and this manifests itself through a set of services that you can’t easily get elsewhere. It needs to be easy for customers to enter – and exit – our cloud, but our product and roadmap is full of customer-driven features that make it easier to create and manage sophisticated infrastructure environments.
- Gartner Take: Hybrid cloud is not yet a reality. Gartner’s point here is simply that it’s not easy to migrate or manage servers that reside in disparate (cloud) environments. That said, from a different perspective of hybrid cloud, we’re seeing a measurable uptick in requests for deep integration between on-premises and cloud environments. Our recent introduction of self-service networking features, coupled with our VPN and Direct Connect capabilities, makes it possible for enterprises to truly treat the CenturyLink Cloud cloud as a close knit extension of their existing data centers – complex network topology and all.
- Gartner Take: One size does not fit all. Customer needs are far from uniform. Gartner points out that for any given workload, the priority could be performance, availability, security, customer service, ease of use, or something completely different. Not every cloud is suited for each dimension. While we like to think that we can run most any workload, we’ve optimized the platform for business applications, enterprise development and testing, ISV-to-SaaS transformation, and resellers looking to expand their portfolio of services.
- Gartner Take: IaaS can be used to run a wide range of workloads. In 2013, the cloud isn’t just a playground for prototypes. Not only is it ideal for applications architected specifically for cloud-scale, but also for existing systems that reside in corporate data centers. Our reliable cloud services are there for applications that have to scale out *or* up. We work with numerous enterprise customers who don’t have cloud-native applications but still see significant value in running it in an agile cloud environment (The most common motivation is to accelerate the transition to IT-as-a-service). In those cases, there’s a premium placed on chargebacks, reliability and management of relatively static resources.
- Gartner Take: Buying centers for IaaS are diverse. We are excited that our bet on developers as the new kingmakers is paying off. But while engineering plays a HUGE role in cloud adoption, Gartner recognizes that many cloud initiatives are led by business or IT operations. We have won several big accounts because of our sophisticated capabilities around account management, billing, rebranding, auditing, governance, and network management. Unless an organization is ONLY run by developers (like an early stage startup), there’s a need for automation, and practical capabilities that reduce the human cost of using the cloud..
- Gartner Take: The cloud IaaS market is more similar to a software market than a traditional IT services market. Our interpretation: self-service and automation are critical to a successful cloud implementation. We couldn’t agree more. There’s a massive, unseen human cost to cloud that isn’t reflected in the cold costs of CPUs and RAM. Staff has to be trained to administer and manage the shared pool of resources. Automation provides the only way that an organization can successfully secure, patch, and manage their cloud environment. Our cloud services are chock full of ways to automate deployments and maintenance and we’re adding more every month!
Each year, the Gartner MQ gives IT leaders a pragmatic and unbiased way to get a handle on a very fluid industry. We’re proud of our strong showing in the last 3 editions, but don’t take Gartner’s word for it; try our cloud out for yourself! And if you love the idea of working on leading-edge technology for a hot-shot cloud company, join our team!
Increasing Operational Agility with Hybrid Cloud
View more webinars from CenturyLink Cloud, Inc.
Watch the replay above of our recent hybrid cloud webinar (presented in collaboration with VMware and Equinix) to learn more about the hybrid cloud and how it is enabling business agility. Then download CenturyLink Cloud’s hybrid cloud datasheet to learn how your business can take advantage of enterprise-grade hybrid cloud computing services. At this year’s Gartner Symposium/ITxpo, Gartner analysts revealed cloud computing as one of their top 10 strategic technologies for 2012 (calling out hybrid cloud in particular), marking the fourth year running that cloud computing has been named to this list. Gartner describes cloud computing as “a disruptive force,” with “the potential for broad long-term impact in most industries,” and notes that enterprises are now beginning to move past understanding the cloud to making decisions on implementation. The hybrid cloud is one cloud computing implementation model that allows workloads, applications, and virtual machines to be ported between public and private clouds as necessary. Because hybrid cloud “brings together external public cloud services and internal private cloud services, as well as the capabilities to secure, manage and govern the entire cloud spectrum,” Gartner says it will be a “major focus for 2012.” Already these benefits have resulted in hybrid cloud making up around 20% of all current enterprise cloud deployments, according to a recent Market Pulse survey. At CenturyLink Cloud, we’re seeing first-hand how our customers are increasing business agility by leveraging enterprise hybrid cloud computing. Obeo, a leading virtual home tours provider, has moved much of its back-office IT stack (comprising 25 different servers) into the cloud—reducing cost and operational complexity while allowing the company to focus on its core competencies instead of maintaining its own IT environment. Warehouse management systems provider HighJump Software is another hybrid cloud success story: by making use of the hybrid cloud, HighJump was able to break into the SaaS market and free customers from deploying or managing software in their own data centers.